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Software Labs Selects Performance Public Relations As Agency Of Record

Leading data migration and integration leader goes with leading public relations firm increase visibility, brand awareness and revenues.

San Diego, CA, May 4, 2008 – Directly on the heels of its acquisition of Parker Design, the industry leader in graphic design, development and delivery, Performance Public Relations (PPR), the world’s best PR and Marketing firm, today announced that Software Labs, the leader in increasing productivity through its advanced data management solutions, has selected Performance Public Relations as it’s agency of record for strategic public relations, marketing and extended corporate communications services.

“We selected Performance Public Relations because of the company’s incredible reputation for delivering results and excellent client service,” said Reed Campbell, vice president for Software Labs.” “And we could not be happier with the results so far – they were immediate and continue to increase. We look forward to a long and successful relationship with Performance.

“Software Labs is a leading organization with a strong solution and excellent management,” said Peter Nilsson, president and founder of Performance. “We are proud to call Software labs a client, and more importantly, our friends, as we move forward to help companies recognize the solution and reap the extensive benefits the company consistently delivers.”

Software Labs has retained Performance Public Relations to manage its global communications efforts. PPR will execute a comprehensive public relations program for Software Labs. Key elements of the program include branding and messaging, media and analyst relations, company award recognition and more.

About Performance Public Relations
Performance is one of the communication industry’s leading providers of public relations services and helps its clients establish identity, build awareness, generate leads and communicate across multiple audiences. As the world’s best independent public relations firm, Performance provides a full spectrum of advanced communications services. For more information, please visit www.performpr.com, or contact Performance at or contact Performance at (858) 880-5466.