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Ariba Selects Performance Public Relations as Agency of Record

Leading PR firm continues growth with third selection in 30 days.

San Diego, CA, September 20, 2008 – Performance Public Relations, a leading and award-winning public relations firm, today announced its win as the agency of record for Ariba Inc. (Nasdaq: ARBA), the leading spend management solutions provider.

“The deep domain knowledge, supply chain experience and past history with Ariba made Performance the ideal partner to help take our business to the next level,” said Ariba. “We are very impressed with the firm’s enthusiasm, creativity and commitment to our business.”

“Ariba is an industry leader that has had a profound impact on the way many Fortune 100 companies do business today,” said Peter Nilsson, founder and president of Performance Public Relations. “We are thrilled to be coming home. Having worked for Ariba during the boom days, it is exciting to have the opportunity to come back and help the company not only improve on it’s historic legacy, but to break new ground and help set the company up for long-term sustainability.”

Nilsson was a part of the highly successful internal PR team at Ariba – managing media relations during the high-volume, high-flying days of the tech boom of the late nineties and early 2000-2001 that saw Ariba at its peak as the tech bellwether and most visible software vendor on the planet.

Ariba joins PPR’s growing roster of blue chip clients.

About Performance Public Relations
Performance is one of the communication industry’s leading providers of public relations services and helps its clients establish identity, build awareness, generate leads and communicate across multiple audiences. As the world’s best independent public relations firm, Performance provides a full spectrum of advanced communications services. For more information, please visit www.performpr.com, or contact Performance at or contact Performance at (858) 880-5466.